Labour MEPs back Fairtrade “She Deserves” living income campaign for cocoa farmers

Labour MEPs back Fairtrade “She Deserves” living income campaign for cocoa farmers

06 March 2019

Linda McAvan and other Labour MEPs are marking Fairtrade Fortnight 2019 by backing the “She Deserves” campaign to get women cocoa farmers a fair price for the cocoa they produce. Most of the cocoa that goes into our chocolate comes from West Africa and many of the farmers are women. The Fairtrade Foundation has calculated that £1.86 a day would provide a living income in West Africa, but shockingly the average cocoa farmer earns less than 74p a day. These low prices have compounded other problems in cocoa-producing regions such as child and forced labour and environmental damage.

Linda McAvan, Labour MEP for Yorkshire and the Humber, has said: “Britain is the world’s top consumer of chocolate and we are therefore well placed to put pressure on companies to clean up the cocoa supply chain. If every cocoa farmer received a fair price, this could transform the lives of millions of families in some of the world’s poorest countries. We need companies to urgently commit to working with governments and cocoa farmers to deliver this change.”

MEPs have been investigating how the cocoa supply chain works and are now calling for European wide action to make sure that companies check that the cocoa they use to produce the chocolate we eat is produced in a way that respects the environment, human rights - no child or forced labour - and with a guarantee of a fair price to cocoa farmers.

Linda McAvan has also said: “Yorkshire has a proud record in supporting the Fairtrade movement, indeed it was our region that was the first Fairtrade region in the UK. We can all make a difference this Fairtrade Fortnight by buying Fairtrade products which will support some of the world’s poorest producers and farmers in the developing world.” 


Linda McAvan and Richard Corbett, Labour MEPs for Yorkshire and the Humber

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